How We Grew a Brand From 0 To $750,000 a Year With Social Media
Their Mission
12-D Toolbox Sales is a leading producer of a wide range of heavy-duty equipment, including truck beds, tool kits, tool organizers, and truck drawer boxes. They build industrial-grade products that can withstand the toughest conditions.
Our Process
Step 1: Website
To gain traction and begin selling toolboxes online 12-D Toolbox Sales needed a website. Celerity Media created a brand new Shopify website for 12-D to modernize the traditional brand. A clean and organized website will increase conversions, bring in new customers from all over the world, and help convey credibility.
STEP 2: Social Media
Celerity Media launched and managed social media accounts across all major platforms for 12-D Toolbox Sales. From the start, we collaborated closely with the owner to develop a content strategy that aligned with their brand identity and business goals. By creating engaging, authentic content, we established a consistent online presence that showcased their products and unique value proposition.
We didn't just post content—we built a brand. By leveraging organic marketing techniques, we created high-quality, engaging videos and posts that resonated with their target audience. Posting daily, we ensured continuous visibility and engagement across multiple platforms. As a result, 12-D Toolbox Sales had its best year ever, with sales skyrocketing due to the impact of our content.
Now, we’re taking it a step further. To ensure long-term success, we’ve expanded into search engine optimization (SEO) and other digital marketing strategies. By integrating SEO with social media, we’re solidifying 12-D Toolbox Sales’ online presence, driving even more traffic, and positioning them for sustained growth.
"Small Audience, Big Impact"
"Authentic Content"
"Product Feature Videos"
From Zero to a Thriving Brand
Product videos grew this account from zero to hundreds of thousands of views, driving sales and brand awareness.
Expanding Brand Reach
Nearly 90% of views come from non-followers, introducing thousands of new potential customers to 12-D Toolbox Sales.
Explosive Engagement
With 4.4M total viewers and 1.8M new viewers, 12-D Toolbox Sales has seen massive brand exposure.
Step 3: Custom CRM
We transitioned 12-D Toolbox Sales from no CRM to our custom-built, all-in-one platform, streamlining communication across text, email, phone calls, and social media in one place. This upgrade led to a significant increase in inbound inquiries, improved customer follow-ups, and a more efficient sales process—ensuring every lead is captured and converted.
Results
Win-Win Partnership
Through strategic content creation and consistent social media management, 12-D Toolbox Sales experienced unprecedented growth. Starting from scratch, our organic marketing efforts helped the business scale from $0 to over $750,000 in annual revenue.
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