How We Increased a Trade Schools Revenue by $500,000 per MONTH
Their Mission
Founded in 1994, Missouri Welding Institute trains the nation’s finest welding craftsmen using a hands-on approach, one-on-one attention and a family-style environment to prepare students for a successful career. A career in welding provides job opportunities in a variety of industries and locations. Missouri Welding Institute’s four hands-on courses and in-depth training prepare students with all the skills needed to become a successful tradesman. Missouri Welding Institute is dedicated to providing its students with a sound occupational education. They strive to enable students to develop the attitude, knowledge, quality and skills necessary for them to be effective as a person, a family member and a citizen in an era of rapid social change.
Our Process
Step 1: Website
From our research we felt Missouri Welding Institute's website was lacking compared to competitors in the trade school space. Celerity Media did a complete redesign of Missouri Welding Institute's website to modernize the online brand. A clean and organized website will increase conversions and help convey credibility.
Celerity Media reworked Missouri Welding Institute's content strategy and began creating content in-house. We worked with the original content creator and began posting five videos a day across all platforms.
Since working with Celerity Media, Missouri Welding Institute has had their best year ever. With our help Missouri Welding Institute managed to book their upcoming courses to capacity eight months in advance.
"41 Million Views on YouTube"
"Students Straight From Tiktok"
"Several New Applications"
Growth with Consistent Posting
Posting 3-4 times daily grew this account to 500K followers, with multiple videos hitting 1M+ views.
90% Non-Followers
Thousands of new students interested in welding discover the videos , expanding MWI’s reach like never before.
91M+ Views Driving Students
MWI’s TikTok analytics show 91M views and 16M new viewers, bringing thousands of students directly from social media to their programs.
Step 3: Custom CRM
We transitioned Missouri Welding Institute from their outdated GoldMine CRM to our custom-built, all-in-one CRM, streamlining their communication across text, email, phone calls, and social media—all from a single platform. This shift led to an order-of-magnitude increase in inbound texts and improved lead follow-ups, driving higher enrollment and ensuring no prospective student falls through the cracks.
Results
Win-Win Partnership
As with all Celerity Media partnerships, the goal is to create growth and increased revenue for our clients. We continue to enjoy working with Missouri Welding Institute and have been deploying new strategies to achieve results. We never approach marketing with a one-size-fits-all mentality; strategies must be determined in real time as data is collected. This continues to be our process for all our partnerships at Celerity Media.
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